Exploring Success Stories - eleVIVO

Case Study: Transforming the Online Presence of a Vision Impairment Support Organization

Client Background

Our client, eleVIVO, a vision impairment support organization, had been struggling for years with an outdated, non-functional website that hindered their mission. Their website lacked accessibility, user engagement, and clear navigation, preventing them from effectively serving their community. Recognizing the urgent need for change, they hired UNRAVLit to rebuild their website from scratch to better meet the needs of individuals with vision impairments.

The Challenge

The key challenges we faced were:

  1. Accessibility: Designing a website that would be highly functional and visually engaging for individuals with varying degrees of vision impairment.
  2. Inspiration and Connection: Showcasing real people of all ages, ethnicities, and backgrounds who use the services to foster relatability and motivation.
  3. Comprehensive Resource Integration: Organizing diverse offerings such as access to doctors, local support groups, transportation assistance, job resources, home modification advice, and research opportunities in a user-friendly way.
  4. Encouraging Engagement: Creating a vibrant, inviting platform that would inspire users to sign up and take advantage of the resources.
View WEBSITE

Our Approach

To address these challenges, we employed a user-centered design strategy focusing on accessibility, engagement, and functionality:

Accessibility Design

  • Color Palette: We used high-contrast colors—bright yellows and blacks—to ensure readability for users with low vision, adhering to WCAG accessibility standards.
  • Font Choices: Implemented large, sans-serif fonts that are easy to read, with adjustable text size options for users.
  • Navigation: Simplified navigation with large buttons, clear labels, and a search feature to help users find information quickly.

Resource Organization

  • Created a structured and intuitive layout for services, categorizing offerings such as:
    • Access to doctors and medical resources.
    • Local support groups and community connections.
    • Research opportunities and clinical trials.
    • Transportation solutions and mobility assistance.
    • Home modification tips for improved navigation.
    • Job training and workplace accommodations.
  • Designed dedicated pages for each resource with clear call-to-actions (CTAs) encouraging users to sign up or learn more.

Inspiring Visuals and Storytelling

  • Featured a diverse group of users prominently on the homepage, representing different ages, ethnicities, and social backgrounds.
  • Included testimonials and success stories that highlight how the organization has helped individuals regain independence and happiness.
  • Used engaging, high-quality imagery of users thriving in their homes, workplaces, and communities.

Engagement and Fun

  • Infused the site with a bright and uplifting tone to counter the challenges of vision loss, ensuring users feel hopeful and supported.
  • Designed colorful and interactive features, such as discounts to their services for AUSA members.
  • Added brushstroke-style graphics and cheerful icons to make the website feel lively and inviting.

Implementation

The new website was built using modern web technologies and launched with the following features:

  • Fully responsive design for accessibility across devices.
  • Interactive “Find Your Resources” tool to guide users to relevant services.
  • “Testimonials” showcasing real-life transformations.
  • Optimized load times and seamless performance to ensure usability.

Conclusion

By focusing on accessibility, real user stories, and vibrant design, we helped this vision impairment support organization create a platform that inspires hope and action. The website now stands as a beacon for individuals seeking to thrive despite vision challenges, demonstrating the power of thoughtful, inclusive design to make a real impact.